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creative guy, art director, nerd
SILK'N BEAUTY
Turning a DR beauty company into a demand brand by asking consumers to throw away preconceived notions of beauty care and embrace technology.
SILK'N BRAND FILM
art direction + copywriting
Establishing Silk'n as a beauty leader by showing where beauty began and where it is going.
For this project I developed the concept, selected stock photogrpahy, developed storyboards and directed an editor through final production.
Establishing Silk'n as a beauty leader by showing where beauty began and where it is going.
For this project I developed the concept, selected stock photogrpahy, developed storyboards and directed an editor through final production.
FULL PRODUCT LINE EMAIL
art direction + copywriting
Making Silk'n a product for all occasions through seasonal and targeted efforts.
For this project I selected all stock imagery, wrote copy and executed all design.
Making Silk'n a product for all occasions through seasonal and targeted efforts.
For this project I selected all stock imagery, wrote copy and executed all design.
UGC SOCIAL
art direction + copywriting
Activating the Silk'n community and future customers through user generated success stories.
For this project I developed the concept, wrote all copy, designed assets for social/digital and worked with an animator/editor team through final production.
Activating the Silk'n community and future customers through user generated success stories.
For this project I developed the concept, wrote all copy, designed assets for social/digital and worked with an animator/editor team through final production.
BRAND SOCIAL
art direction + copywriting
Reminding customers to get summer ready by promoting the core line ahead of the season.
For this project I wrote all copy and designed assets for social media.
Reminding customers to get summer ready by promoting the core line ahead of the season.
For this project I wrote all copy and designed assets for social media.
UNCOVER GIRL OOH
art direction + copywriting
Encouraging consumers to uncover their natural beauty instead of concealing it with cosmetics. Also, probably my favorite thing I have written :)
For this project I developed the concept, wrote all copy, directed the photo shoot and executed design through final production.
Encouraging consumers to uncover their natural beauty instead of concealing it with cosmetics. Also, probably my favorite thing I have written :)
For this project I developed the concept, wrote all copy, directed the photo shoot and executed design through final production.
UNCOVER GIRL PRINT
art direction + copywriting
Encouraging consumers to uncover their natural beauty instead of concealing it with cosmetics. Also, probably my favorite thing I have written :)
For this project I developed the concept, wrote all copy, directed the photo shoot and executed design through final production.
Encouraging consumers to uncover their natural beauty instead of concealing it with cosmetics. Also, probably my favorite thing I have written :)
For this project I developed the concept, wrote all copy, directed the photo shoot and executed design through final production.
HAIR REMOVAL PRINT
art direction + copywriting
Showcasing the power of Silk'n's at home permament hair removal by inviting consumers to kick stubble forever.
forever ever?
yes.
For this project I wrote all copy, selected stock photography and executed all design work through final production.
Showcasing the power of Silk'n's at home permament hair removal by inviting consumers to kick stubble forever.
forever ever?
yes.
For this project I wrote all copy, selected stock photography and executed all design work through final production.
HAIR REMOVAL SOCIAL
art direction + copywriting
Making shaving a thing of the past by establishing Silk'n hair removal users as former shavers.
For this project I wrote all copy, selected stock photography and executed all design work through final production.
Making shaving a thing of the past by establishing Silk'n hair removal users as former shavers.
For this project I wrote all copy, selected stock photography and executed all design work through final production.
ANTI-AGING TV
Addressing aging concerns while still having fun by showing some characters that LOVE wrinkles.
For this project I developed the concept, handled all copy writing and worked along side an editing team trhough final production.
For this project I developed the concept, handled all copy writing and worked along side an editing team trhough final production.
BRAND REFRESH
art direction
Bringing Silk'n up to date with fresh colors and a youthful perspective.
For this project I curated stock photography developed an updated company logo and designed print collateral.
Bringing Silk'n up to date with fresh colors and a youthful perspective.
For this project I curated stock photography developed an updated company logo and designed print collateral.
BRAND REFRESH
art direction
Bringing Silk'n up to date with fresh colors and a youthful perspective.
For this project I curated stock photography developed an updated company logo and designed print collateral.
Bringing Silk'n up to date with fresh colors and a youthful perspective.
For this project I curated stock photography developed an updated company logo and designed print collateral.
MOTHER'S DAY OOH
art direction + copywriting
Celebrating mothers everywhere with a simple message of beauty.
For this project I wrote all copy and designed assets for print production.
Celebrating mothers everywhere with a simple message of beauty.
For this project I wrote all copy and designed assets for print production.
DENTAL CARE PACKAGING
art direction
For this project I designed all packaging materials.
For this project I designed all packaging materials.
MICRODERMABRASION PACKAGING
art direction
For this project I designed all packaging materials.
For this project I designed all packaging materials.
ANTI AGING PACKAGING
art direction
For this project I designed all packaging materials.
For this project I designed all packaging materials.
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