I believe this to be true for everything in life. You can't get a right-brained affective response from a left-brained logical argument alone. Fresh creative thought is imperative in order to make work that strives to BE what people are interested in vs. just interrupting what they were interested in. Brand conversations have to be worth sharing. I love making this kind of work more than I love cooking and playing video games, and I LOVE to cook and play video games, like a lot. Hit me up if you want to create something you can feel.